We know how to liberate the talent of leaders and organisations by offering a strong challenge to habitual thinking. We help our clients challenge the status quo in their market by developing a challenger spirit. This embraces witnessing the establishment, causing purposeful instability, the generation of collective hope and ambition, the creation of energy and a will to make things different.
We do this through a different approach to coaching, team breakthroughs and large scale interventions. We bring leadership, strategy and customer experience to life as levers for clients to challenge their markets.
We have developed a deep understanding of challenger cultures through our research, due to be published in 2011, into organisations such as Amazon, Innocent, Apple, Virgin Atlantic, Easyjet, First Direct and Pret a Manger.
We have put our knowledge to good use by advising at the most senior levels in complex global organisations such as Aviva, GlaxoSmithKline, Hewlett Packard, Royal Bank of Scotland, Telstra and T-Mobile